Effective small business marketing means any business can succeed: any where and in any economy.

At least, you can as long as you pay attention to the simple but extremely powerful marketing fundamentals I share with you on this website.

And while I cannot promise you individual success, because there are so many events we cannot control, I promise if you apply these fundamentals consistently in your business, then you have the best possible chance to achieve extraordinary business success.

Statistics tell us something like 80% of businesses fail within the first 5 years; many fail within the first 12 months. Why is this?

It's certainly not through lack of desire and willingness to work hard. No it's because...

Most Small Business Owners Make This Marketing Mistake

Small business marketing is the most important activity you can engage in. Why? Because if you don’t market yourself, you don’t have any customers or clients; no customers or clients, then you don’t have a business. It’s a simple truth.

But it’s a truth most small business owners are either unaware of or, if they are aware of it, choose to ignore. I understand why this is -- you don’t want to be marketing yourself. It’s not your real “business”.

Your business is doing whatever you’re set up to do for your clients and customers, right? Wrong.

Whatever business “thing” you do, whether it’s retail, plumbing, carpet cleaning, or even helping business owners increase profits by 50% to 250% within 12 months like I do, your real business is the marketing of your “thing” business business.

How To Solve All Your Business Problems

Let me now make a bold claim: there are very few business problems you can’t solve with good small business marketing. And I know it is a bold claim, but it’s one I stand by 100%.

You see, you can very simply break the task of growing your business down into two parts:

1. Getting qualified leads.
2. Converting them to paying customers and clients.

It’s that simple -- and it applies whether your business is online or offline, of a combination of both.

Moreover, it’s always been that simple and it probably always will be (at least for as long as you and I will be interested in it -- we’ll all be long gone before we evolve sufficiently for anyone to notice).

So, when people tell you small business marketing in your industry is somehow “different”, they’re wrong. They either don’t understand it and are simply repeating something they’ve been told parrot-fashion, or they’re trying to sell you something. Or making excuses.

Two Vital Numbers For Your Business

Now, your profits come from two basic numbers: the number of people who come into your business (say, by visiting your website, coming into your premises, or calling you), and the number of those people you actually sell something to.

Let’s say you get 100 visitors to your business every day and you make on average one sale. That’s a conversion rate of 1%, which seems awful but is actually perfectly acceptable considering the awful state of most businesses.

Now, imagine what will happen when the tips and strategies I share with you on this website and in my email newsletter increase your traffic to 150 visitors a day, and your conversion rate to 1.5%.

Increase Your Results by 1108% Or More!

These are small increases and are easily achieved with modest effort if you pay attention to the tips I share with you! I promise: even though those increases look large, they’re easily achievable. I actually expect you to do much better.

Effective small business marketing will do this for you.

I’m not bragging here, one of my clients invested a 1-hour phone consultation with me and then increased her results by 1108% just by implementing some of my small business marketing strategies.

So, where do these increases in the number of leads we get and the number of them we convert to sale get us?

Well, instead of making one sale a day, a 1% conversion rate on 100 visitors, we’re achieving a 1.5% conversion on 150 visitors. That’s an average of 2.25 sales a day - more than double your original sales!

Small Hinges Swing Big Doors!

So, you can see, even moderate improvements can have a huge impact on your sales. A percent, here, a percent there... this is how it goes, that you wake up one morning and your small “so-so” business is now in the top 5% of profit-makers in your industry.

All the basics are here on this site for you, and for the latest cutting-edge insights and revelations on small business marketing and how it can make you rich, leave your details below and I’ll send you my email newsletter.

Next Steps

Take advantage of all this tips and strategies you’ll find on this site -- from small business marketing fundamentals, to copywriting, advertising, sales-training... and everything in between.

And then, you must take action. All the best ideas in the world are no good to you if you don’t take action on them.

So commit to yourself to implementing one new strategy I share with you every week, and then to doing at least one thing every day to get new business.

I promise: before you know it, with just you’ll have increased your profits by 50% to 250% without breaking a sweat!

So... get out there, and get your marketing working for you!

To your success!

Jon McCulloch

P.S. There is a lot more to marketing a small business than I can cover here, of course. So... if you leave your details below I’ll not only make sure you get my weekly Small Business Marketing newsletter, filled with my most closely guarded insider secrets on small business success, dropped in your email inbox every week...

... BUT... I’ll also send you my acclaimed Special Report "9 Highly Effective Ways To Market Your Business For Free And Double Your Business In Any Economy!", valued at €97 Euro, for FREE!

I promise: "9 Highly Effective Ways To Market Your Business For Free And Double Your Business In Any Economy!" and the FREE Newsletter combine to give you the exact steps and all the tips you need to ensure your small business marketing is a success.

So leave your name and email below and it’ll bring the Small Business Marketing newsletter and the Report effortlessly to your inbox within minutes... FREE!